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This Australian publication wanted to redefine journalism. Then everything went wrong

ameliabrownn012

In early April, about 25 journalists and sales executives gathered in a shared office space on Bond Street in Sydney to watch Flight Centre founder Graham “Skroo” Turner deliver a speech about entrepreneurship.


As Turner sat on the Zoom call with an Australian flag beside him, he enthused about the early days of his company. The reporters and editors on the other end, who had flown in from across the country for a week-long “boot camp”, were optimistic.


They had just signed contracts to join a start-up called News.net. Arguably the most ambitious new Australian journalism venture in decades, it had plans to employ 170 people within 23 weeks and launch more than 1500 local, national and international websites that could be linked to the one domain name.


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