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The Iconic boss Erica Berchtold appointed as new CEO of Best & Less

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After four years as the top boss of pure-play fashion retailer The Iconic, Erica Berchtold will be leaving her role to become the CEO of Best & Less Group (ASX: BST) from 4 September.


Prior to taking charge of The Iconic, Berchtold spent seven years as the managing director of Super Retail Group’s (ASX: SUL) sporting goods division, where revenue grew to nearly $1 billion under her leadership. She also spent three years as the general manager for Crossroads and Autograph, overseeing roughly 300 stores across Australia.



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