Conversational SMS and email platform Pendula has received support from ASX-listed financial services firm MA Financial Group (ASX: MAF), which partook in the tech company's latest $6.75 million funding round.
Formerly known as Moelis Australia, MA Financial committed $5 million to the Sydney-based company's raise, joining returning investor Equity Venture Partners (EVP) as Pendula seeks to increase its customer base.
Launched in 2017, Pendula is a technology solution that allows consumers to communicate with businesses through automated SMS messages and emails. Pendula says customer experiences are defined by being 'more human' than is expected from automated conversations.
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