Hello all,
I have never been bullied and when my brand was getting trolled by a competitor, I was taken aback. My marketing team told me that it was a common tactic that is used to build a brand. Usually, small businesses do it to gain quick recognition. I realised the idea behind it and asked my team to respond accordingly. We ended up created 20-odd posts with back-and-forth memes and trolling. It gave the audience a field day and created a buzz. I am no more affected by such gimmicks and take it in my stride. It is a good way to market if you know how to use it. Here is an article that will help you understand this better.