Hi There,
Customers can get easily lured by competitors. Thus, it is vital to have a customer loyalty strategy that helps in retaining them. It involves satisfying their needs so that they do not feel attracted to other brands. As a marketer, I conduct regular market research to understand the feelings related to my brand as compared to others, and how I can make my product better. It has helped me to create a competitive edge. I also started a referral program for my existing customers which helped me to gain a wider market share. Plus, I have been using social media marketing to stay relevant and in news. For more info on this topic, read the article shared below.
